The Sacred SEO Difference: Avoiding Common Industry Pitfalls
Over our 30 years in optimization, we've seen trends come and go from Yahoo being a dominant force back in the early 2000's to Myspace helping to lead the way for social media marketing and then just fading away. We focus on foundational, time-tested SEO techniques while adapting strategically to new technologies such as AI and quantum computing models. Unfortunately for those that claim to be SEO experts,many modern approaches fall short, and here's why:
The Template Trap (WordPress, Wix, etc.):
While platforms like WordPress and Wix offer accessibility with pre-built templates, relying solely on them without deeper optimization can be limiting. Many agencies simply pick a template, plug in content, and call it "SEO." This often misses crucial opportunities for unique technical optimization, schema markup, and site structure enhancements that truly differentiate a site in search results. It's not the platform itself, but the superficial application of SEO principles that fails.
At Sacred SEO, we build our sites from scratch and can duplicate or customize any style you desire. Owning your own website/app is much better than someone else owning it.
The Myth of Blind Directory Submission:
Many so-called SEO services focus heavily on listing businesses across countless third-party directories. While maintaining accurate Name, Address, and Phone (NAP) consistency on relevant, high-quality directories has value, the strategy of mass submission is often misunderstood. You're essentially providing your business information and potential SEO signals to another business (the directory). These platforms often leverage your data to boost their own rankings, sometimes even outranking your primary website for your own brand terms. This isn't building your asset; it's potentially diluting your efforts and giving away valuable authority.
The Plugin Peril:
Plugins can add functionality, but plugins are third-party code integrated into your website. Each plugin adds complexity, potential security vulnerabilities, can slow down site speed (a key ranking factor), and may even conflict with core SEO efforts or other plugins. Over-reliance on plugins without understanding their impact is a risky strategy that can ultimately harm performance and rankings. We advocate for lean, efficient code and strategic plugin use.
Social Media is Not SEO:
Listing your business, services, or products solely on social media platforms is a critical misunderstanding. Social media is excellent for engagement, brand building, and driving referral traffic. However, you are operating entirely within their ecosystem. They control visibility, often prioritizing paid promotion (they sell ad space, after all!), and can change their algorithms at any time, impacting your reach. It doesn't build your website's fundamental authority in the eyes of search engines like Google.
Why Sacred SEO Excels: True Optimization for Your Benefit
At Sacred SEO, we cut through the noise. We focus on optimizing your owned digital assets – primarily your website – so the SEO value benefits you, not a third-party platform.
We Build Authority Where It Counts:
Our strategies center on enhancing your website's technical foundation, content relevance, and authoritative signals directly.
We Prioritize Long-Term Results:
We employ sustainable, ethical techniques designed to withstand algorithm updates and deliver lasting value.